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The domain forestofavontrust.org had the following on the site, "Passionate about trees and woodlands." We observed that the website said " Providing a legacy across the generations." It also stated " Engaging children in the natural environment. Improving health and well-being for all. Passionate about trees and woodlands. Trees make a huge contribution to our daily lives, where we choose to be and how we feel. They are often taken for granted, but their absence or loss is strongly felt. ITree Bristol and the Bristol Tree Strategy. We also run courses in FIRST AID." The header had forest as the highest ranking keyword. This keyword was followed by avon, trust, and bristol which isn't as urgent as forest. The other words the site used was woodland. trees is also included but will not be viewed by web engines.